We work with hotels, restaurants, and hospitality groups on beverage training programme development, staff education content, and pre-opening F&B consultancy, supported by digital and AI tools.

Krafted Spirit has worked with Marriott properties and on Ritz-Carlton pre-opening consultancy engagements, including work for Ritz-Carlton Amaala.

We have strong experience in luxury hospitality, though our consultants have also worked with large venues and multi-site groups at every level. Whatever the scale of your operation, we can build a programme to match.

Pre-opening consultancy supports a hotel or restaurant's beverage programme before launch — covering training, standard operating procedures, and team readiness ahead of opening day.

Yes. We develop bespoke training programmes covering wine, spirits, and cocktail service, tailored to the property and team.

We love delivering training face to face, but we also offer remote digital training and fully online courses that your team can complete at their own pace.

Yes, our training is built to work for teams at any starting level, from new hires to experienced sommeliers and bartenders.

We create fully branded training materials specific to each client, rather than generic templates.

We use AI and digital tools to help produce and scale training content, from structured guide documents to social-style educational content, while keeping the underlying beverage knowledge accurate and specialist-led.

Yes. AI tools are used to support production speed and content scale, but all beverage content is developed and verified by a specialist with hands-on industry experience.

Yes. The UAE and wider GCC are our core focus, but we've also delivered consultancy work across Europe, the Middle East, Africa, Asia, and South America.

We work across the full spectrum, from single outlets to full hotel properties and multi-property groups.

Engagements are project-based. Most run for a few months, though larger consultancy projects can extend to one or two years.

Yes, standalone single-session training is available alongside our full programmes.

We provide whatever your team needs: training guides, digital tools and course notes, and fully digital learning modules. Our complete beverage programmes include all the materials required to deliver and maintain the training.

Yes, ongoing support is available after a training programme is delivered.

All training and educational materials are developed in line with the client's brand guidelines and service standards, reviewed in collaboration with the property's team.

Yes, as part of a full consultancy programme, using our in-house marketing expertise. We don't currently offer social media or marketing content as a standalone service.

Email paul@kraftedspirit.com, or message us via the website or WhatsApp — all contact details are on the website.

We combine specialist, hands-on beverage expertise with modern digital and AI-supported content production, giving clients training material that's both technically accurate and built to scale efficiently across teams and properties.

Email paul@kraftedspirit.com, or message us via the website or WhatsApp — all contact details are on the website.

Our standard private tastings are designed for 2 to 12 guests, hosted at your home or chosen venue. For larger groups up to 30, we can arrange a custom event with adjusted format and pricing.

All private tastings and events are hosted at the client's own home or venue. We bring everything needed for the session to you, anywhere in Dubai.

We host private tastings across the UAE, including Dubai, Abu Dhabi, Ajman, Fujairah, and Ras Al Khaimah, alcohol licensing permitting in each emirate.

Pricing for our standard 2-12 guest tastings starts from AED 250 per person, with the exact price depending on the products and format. For groups above 12, up to 30 guests, we provide a custom quote.

The price includes all tasting products, glassware, and a personally hosted session led by Paul Walker, our founder and beverage specialist.

For private dining venues within a hotel, the hotel provides the tasting stock. For privately owned spaces such as Airbnbs, yachts, and private homes, we bring the product ourselves.

Yes. Many of our private tastings are booked for birthdays, anniversaries, and other celebrations. We can tailor the format and tone to suit the occasion.

Yes, we host tastings for corporate groups and team events, with a beverage education element built in alongside the social experience.

We offer a range of named tastings including Whisky & Chocolate, Tequila Tastings, Wine Pairings for Your Menu, and Champagne Masterclasses, alongside bespoke formats.

Our tastings are designed to work for both. We adjust the depth and pace of the session depending on the group's existing knowledge.

A typical tasting session runs for 45 to 60 minutes.

Yes, we can accommodate dietary requirements and include non-alcoholic elements with advance notice.

We'd recommend booking at least one week in advance to secure your preferred date and products. That said, we can often accommodate shorter notice if you're flexible on format.

Yes, though last-minute bookings may mean some flexibility is needed on which products are available to taste.

Tasting notes aren't provided as standard, but can be arranged on request with advance notice.

Sessions are mainly hosted personally by Paul Walker, founder of Krafted Spirit, drawing on his background as a beverage specialist working with luxury hospitality brands.

Yes, tastings can be built into a broader event such as a dinner party.

This depends on the package and agreement — some tastings include the alcohol in the price, others bill it separately. We'll confirm this when scoping your event.

Fixed-price tastings cover our standard 2-12 guest format with a set structure and cost. Custom events, for groups up to 30 or with bespoke requirements, are quoted individually based on scope.